Penetration of leading social networks in Brazil as of 4th quarter 2016

Brazil: social network penetration as of Q4 2016 This statistic presents the social network penetration in Brazil. As of the fourth quarter 2016, 62 percent of the population in the country were Facebook users. Chat app WhatsApp had a 53 percent penetration rate.
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Share of population
YouTube63%
Facebook62%
WhatsApp53%
Facebook Messenger42%
Instagram40%
GooglePlus38%
Twitter36%
LinkedIn29%
Skype25%
Pinterest21%
Snapchat21%
Tumblr17%
Share of population
YouTube63%
Facebook62%
WhatsApp53%
Facebook Messenger42%
Instagram40%
GooglePlus38%
Twitter36%
LinkedIn29%
Skype25%
Pinterest21%
Snapchat21%
Tumblr17%

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Description Source More information
This statistic presents the social network penetration in Brazil. As of the fourth quarter 2016, 62 percent of the population in the country were Facebook users. Chat app WhatsApp had a 53 percent penetration rate.
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Release date
January 2017
Region
Brazil
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Supplementary notes
Data base been re-based to show national penetration.
Self-claimed activity.

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