Brazil: social network penetration as of Q4 2017

Penetration of leading social networks in Brazil as of 4th quarter 2017

by Statista Research Department, last edited Feb 28, 2019
Brazil: social network penetration as of Q4 2017 This statistic presents the social network penetration in Brazil. As of the fourth quarter 2017, 59 percent of the population in the country were Facebook users. Chat app WhatsApp had a 56 percent penetration rate.
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Penetration of leading social networks in Brazil as of 4th quarter 2017

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Share of population
YouTube60%
Facebook59%
WhatsApp56%
Facebook Messenger43%
Instagram40%
GooglePlus32%
Twitter27%
Skype22%
LinkedIn21%
Pinterest21%
Snapchat18%
Tumblr13%
Share of population
YouTube60%
Facebook59%
WhatsApp56%
Facebook Messenger43%
Instagram40%
GooglePlus32%
Twitter27%
Skype22%
LinkedIn21%
Pinterest21%
Snapchat18%
Tumblr13%
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by Statista Research Department, last edited Feb 28, 2019
This statistic presents the social network penetration in Brazil. As of the fourth quarter 2017, 59 percent of the population in the country were Facebook users. Chat app WhatsApp had a 56 percent penetration rate.
Show more
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