Brazil: social network penetration as of Q4 2017

Penetration of leading social networks in Brazil as of 4th quarter 2017

Brazil: social network penetration as of Q4 2017 This statistic presents the social network penetration in Brazil. As of the fourth quarter 2017, 59 percent of the population in the country were Facebook users. Chat app WhatsApp had a 56 percent penetration rate.
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Penetration of leading social networks in Brazil as of 4th quarter 2017

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Share of population
YouTube60%
Facebook59%
WhatsApp56%
Facebook Messenger43%
Instagram40%
GooglePlus32%
Twitter27%
Skype22%
LinkedIn21%
Pinterest21%
Snapchat18%
Tumblr13%
Share of population
YouTube60%
Facebook59%
WhatsApp56%
Facebook Messenger43%
Instagram40%
GooglePlus32%
Twitter27%
Skype22%
LinkedIn21%
Pinterest21%
Snapchat18%
Tumblr13%
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Description

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This statistic presents the social network penetration in Brazil. As of the fourth quarter 2017, 59 percent of the population in the country were Facebook users. Chat app WhatsApp had a 56 percent penetration rate.
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Release date
January 2018
Region
Brazil
Survey time period
3rd and 4th quarter 2017
Age group
16 to 64 years
Supplementary notes
Data base been re-based to show national penetration.
Self-claimed activity.
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