Facebook: online reach in Brazil 2018-2027

Published by
Tiago Bianchi,
Jul 22, 2022
In 2022, approximately 69.71 percent of Brazilians were users on Facebook. By 2027, the share of the population using the social network is projected to drop down to 68.57 percent. According to another study, as of April of 2022, most Facebook users in Brazil were women.

Facebook usage penetration in Brazil from 2018 to 2027

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Release date

June 2022

Region

Brazil

Survey time period

2018 to 2022

Supplementary notes

* Forecast.

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