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Facebook: online reach in Brazil 2017-2025

Published by J. G. Navarro, Jul 20, 2020
In 2019, approximately 64.7 percent of Brazilians were users on Facebook. By 2025, the share of the population using the social network is projected to increase to over 72 percent. According to another study, as of February 2020, most Facebook users in Brazil were women.

Facebook usage penetration in Brazil from 2017 to 2025

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Source

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Release date

July 2020

Region

Brazil

Survey time period

2017 to 2019

Special properties

Individuals who access their Facebook account via any device at least once per month

Supplementary notes

* Forecast.

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