Brazil: social network penetration 2017-2025

In 2019, approximately 64.7 percent of the population in Brazil accessed social media. In 2025, this share is projected to reach 72 percent. Furthermore, most social media users in the South American country were between the age of 25 and 34 years old.

Social network user penetration in Brazil from 2017 to 2025

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Source

Release date

July 2020

Region

Brazil

Survey time period

2017 to 2019

Special properties

Internet users who use a social network site via any device at least once per month

Supplementary notes

* Forecast.

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Statistics on "Internet usage in Brazil"

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