• Top online stores Germany 2020

Amazon.de is leading the German e-commerce market, with e-commerce net sales of US$ 15,836 million in 2020 generated in Germany, followed by Otto.de with US$ 5,251 million. Third place is taken by Zalando.de with revenues of US$ 2,218 million. Mediamarkt.de is the fourth biggest online store in Germany with net sales of US$ 1,731 million in 2020.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 20,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Germany in 2020, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
amazon.de	15,836
otto.de	5,251
zalando.de	2,218
mediamarkt.de	1,731
lidl.de	1,159
apple.com	1,002
saturn.de	987
ikea.com	983
notebooksbilliger.de	934
hm.com	813

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

In cooperation with

Release date

September 2021

More information

Region

Germany

Survey time period

2020

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

	Basic Account	Instant Access Single Account
Our services Click the question mark for further information	Free	$39 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now