• Top online stores Germany 2019

Amazon.de is leading the German e-commerce market, with e-commerce net sales of 11746 million U.S. dollars in 2019 generated in Germany, followed by Otto.de with 3762 million U.S. dollars. Third place is taken by Zalando.de with revenues of 1816 million U.S. dollars. Mediamarkt.de is the fourth biggest online store in Germany with net sales of 1144 million U.S. dollars in 2019.

For more information please visit ecommerceDB.com.

Top online stores in Germany in 2019, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
amazon.de	11,746
otto.de	3,762
zalando.de	1,816
mediamarkt.de	1,144
notebooksbilliger.de	972
lidl.de	951
bonprix.de	704
saturn.de	661
apple.com	658
cyberport.de	633

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Release date

March 2021

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Region

Germany

Survey time period

2019

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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