User satisfaction of the online dating and matchmaking apps in China 2022

Published by
Lai Lin Thomala,
Dec 11, 2023
As of June 2022, Lovelink, formerly known as Baihe Jiayuan, was the leading online dating and matchmaking app in terms of user satisfaction level, around 86.7 percent of surveyed dating app users were satisfied with the service from the brand. Zhen'ai and Youyuan were among the most popular dating platforms in China.

User satisfaction of the online dating and matchmaking apps in China as of June 2022

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Sources

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Release date

August 2022

Region

China

Survey time period

June 2022

Number of respondents

10,000+ online dating users

Method of interview

Online survey

Supplementary notes

The brand strength index was based on a five-points scale with 5 indicating very satisfied, and it was calculated as weighted average of points from five key aspects of brand competitiveness including brand reputation, service innovation, user coverage, user activeness, and user experiences.

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Key figures

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Market segments

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Major market players

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User demographics

4

User behavior & preferences

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LGBT online dating

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