User satisfaction of the online dating and matchmaking apps in China 2021

Published by
Lai Lin Thomala,
Mar 21, 2022
As of December 2021, Baihe Jiayuan was the leading online dating and matchmaking app in terms of user satisfaction level, around 86 percent of dating app users were satisfied with the service from the brand. Zhen'ai and Youyuan were among the most popular dating platforms in China.

User satisfaction of the online dating and matchmaking apps in China as of December 2021

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Source

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Release date

January 2022

Region

China

Survey time period

December 2021

Number of respondents

13,243 online dating users

Method of interview

Online survey

Supplementary notes

The brand strength index was based on a five-points scale with 5 indicating very satisfied, and it was calculated as weighted average of points from five key aspects of brand competitiveness including brand reputation, service innovation, user coverage, user activeness, and user experiences.
In 2021, Baihe Jiayuan's brand strength index was 4.86, compared to 4.76 and 4.42 for Zhen'ai and Youyuan, respectively.

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Key figures

4

Market segments

3

Major market players

5

User demographics

4

User behavior & preferences

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LGBT online dating

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