Direct Mail Advertising - Worldwide

  • Worldwide
  • Ad spending in the Direct Mail Advertising market is projected to reach US$58.21bn in 2024.
  • Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 1.22%, resulting in a projected market volume of US$61.10bn by 2028.
  • In global comparison, most ad spending will be generated in the United States (US$20,380m in 2024).
  • The average ad spending per capita in the Direct Mail Advertising market is projected to amount to US$7.51 in 2024.

Key regions: France, Japan, Europe, India, United States

 
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Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

Overview

  • Ad Spending
  • Global Comparison
  • Methodology
  • Key Market Indicators
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