SMS Advertising - Worldwide

  • Worldwide
  • Ad spending in the SMS Advertising market worldwide is forecasted to reach US$0.79bn in 2024.
  • The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.95%, leading to an estimated market volume of US$0.87bn by 2029.
  • When compared globally, the United States is set to generate the highest ad spending, reaching US$310.40m in 2024.
  • The projected average ad spending per capita in the SMS Advertising market is anticipated to be US$0.10 in 2024.
  • In the worldwide SMS advertising market, the United States leads in innovative strategies and high engagement rates, setting a benchmark for global campaigns.

Key regions: China, Asia, Europe, Germany, United States

Region comparison

Analyst Opinion

The SMS Advertising market in Worldwide is experiencing significant growth and development.

Customer preferences:
Customers are increasingly relying on their mobile devices for various activities, including communication, shopping, and entertainment. As a result, SMS advertising has become an effective way for businesses to reach their target audience directly and instantly. The convenience and personalization of SMS messages make them highly appealing to customers, who are more likely to engage with brands that communicate with them through this medium.

Trends in the market:
One of the key trends in the SMS Advertising market is the integration of SMS with other marketing channels. Businesses are leveraging SMS as part of their multi-channel marketing strategies, combining it with email marketing, social media advertising, and mobile apps. This integration allows for a more cohesive and consistent customer experience, as well as increased reach and engagement. Another trend in the market is the use of SMS for customer service and support. Businesses are recognizing the importance of providing timely and personalized support to their customers, and SMS is an effective way to achieve this. By enabling customers to reach out for assistance or receive updates through SMS, businesses can enhance customer satisfaction and loyalty.

Local special circumstances:
In certain regions, such as Asia and Africa, SMS advertising is particularly popular due to the widespread use of mobile phones and limited internet access. In these areas, SMS is often the primary mode of communication, making SMS advertising a highly effective way for businesses to reach their target audience.

Underlying macroeconomic factors:
The growth of the SMS Advertising market in Worldwide is also influenced by macroeconomic factors. As economies continue to recover from the impact of the COVID-19 pandemic, businesses are looking for cost-effective and efficient ways to promote their products and services. SMS advertising offers a relatively low-cost solution with high engagement rates, making it an attractive option for businesses. Furthermore, the increasing adoption of smartphones and mobile internet access in emerging markets is driving the demand for SMS advertising. As more people gain access to mobile devices, the potential reach of SMS advertising expands, creating new opportunities for businesses to connect with customers. In conclusion, the SMS Advertising market in Worldwide is experiencing growth and development due to customer preferences for mobile communication, the integration of SMS with other marketing channels, the use of SMS for customer service and support, local special circumstances in certain regions, and underlying macroeconomic factors such as the recovery from the COVID-19 pandemic and the increasing adoption of smartphones and mobile internet access.


Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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