Traditional TV Advertising

  • Worldwide
  • Ad spending in the Traditional TV Advertising segment is projected to reach US$151.10bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of -0.37%, resulting in a projected market volume of US$148.90bn by 2026.
  • The average ad spending per TV Viewer in the Traditional TV Advertising segment is projected to amount to US$27.95 in 2022.
  • In the Traditional TV Advertising segment, the number of users is expected to amount to 5,677.1m users by 2026.
 
 
 
 
 
 
 
 
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