Digital Classifieds

  • Ad spending in the Classifieds segment is projected to reach US$21.24bn in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 3.00%, resulting in a projected market volume of US$23.91bn by 2026.
  • In global comparison, most ad spending will be generated in China (US$7,078.00m in 2022).
  • The average ad spending per internet user in the General classifieds segment is projected to amount to US$1.16 in 2022.
  • In the Classifieds segment, 46% of total ad spending will be generated through mobile in 2026.
  • The Classifieds segment is expected to show an ad spending growth of 1.1% in the mobile segment in 2023.
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