Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Worldwide

Worldwide

Ad spending in the Web Push Advertising market worldwide is forecasted to reach US$2.90bn in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.89%, leading to a projected market volume of US$3.51bn by 2029.
When compared globally, the United States is set to generate the highest ad spending, reaching US$1,206.00m in 2024.
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.46 in 2024.
Worldwide, the adoption of Web Push Advertising is rapidly increasing, revolutionizing the digital advertising landscape with its targeted and real-time messaging capabilities.

Key regions: Asia, China, Australia, Japan, United Kingdom

Market

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Region comparison

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Analyst Opinion

Web Push Advertising market has been experiencing significant growth worldwide. This growth can be attributed to various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences play a crucial role in the development of the Web Push Advertising market. Consumers are increasingly relying on their mobile devices for various activities, including browsing the internet and receiving notifications. Web Push Advertising allows businesses to reach their target audience directly on their devices, providing a convenient and personalized advertising experience. This has led to a growing demand for Web Push Advertising among both businesses and consumers. Trends in the market also contribute to the development of the Web Push Advertising market. One major trend is the increasing adoption of mobile devices and smartphones worldwide. With more people accessing the internet and using mobile apps, businesses are recognizing the importance of leveraging this platform for advertising. Web Push Advertising offers a cost-effective and efficient way for businesses to reach their target audience, leading to its growing popularity. Local special circumstances can also influence the development of the Web Push Advertising market. Different countries and regions may have unique characteristics and preferences when it comes to advertising. For example, in countries with high smartphone penetration rates, Web Push Advertising may be more prevalent compared to regions with lower smartphone adoption. Additionally, cultural factors and regulatory frameworks can also impact the growth of the Web Push Advertising market in specific locations. Underlying macroeconomic factors also play a role in the development of the Web Push Advertising market. Economic growth, technological advancements, and changes in consumer behavior can all influence the demand for Web Push Advertising. For example, in emerging economies with a growing middle class and increasing internet penetration, there is a greater potential for the Web Push Advertising market to expand. In conclusion, the Web Push Advertising market is experiencing significant growth worldwide due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers increasingly rely on their mobile devices and businesses recognize the importance of reaching their target audience through digital channels, the demand for Web Push Advertising is expected to continue growing.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.