Magazine Advertising is a form of advertising that uses physically printed magazines to reach targeted audiences. This type of advertising, which can be in the form of full-page spreads, half-page ads, quarter-page ads, or smaller inserts, is made to target audiences who are interested in a certain business, activity, or lifestyle.
Magazine Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
Advertising revenues from printed consumer-focused magazines
Data encompasses enterprises (B2B). Figures are based on magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical magazine editions.
Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.