TV & Video Advertising

  • Worldwide
  • Ad spending in the TV & Video Advertising segment is projected to reach US$332.40bn in 2022.
  • The largest segment is Digital Video Advertising with a market volume of US$183.40bn in 2022.
  • In global comparison, most ad spending will be generated in the United States (US$143.30bn in 2022).
  • The average ad spending per user in the Digital Video Advertising segment is projected to amount to US$35.93 in 2022.
  • The number of TV Viewers is expected to amount to 5,677.1m users by 2026.
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