TV & Video Advertising - Worldwide

  • Worldwide
  • Ad spending in the TV & Video Advertising market is projected to reach US$326.20bn in 2023.
  • The largest market is Digital Video Advertising with a market volume of US$176.60bn in 2023.
  • In global comparison, most ad spending will be generated in the United States (US$138.00bn in 2023).
  • The average ad spending per user in the Digital Video Advertising market is projected to amount to US$33.13 in 2023.
  • The number of TV Viewers is expected to amount to 5.69bn users by 2027.
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