Search Advertising - Worldwide

Ad spending in the Search Advertising market is projected to reach US$279.30bn in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 8.69%, resulting in a projected market volume of US$389.80bn by 2027.
In global comparison, most ad spending will be generated in the United States (US$118.20bn in 2023).
In the Search Advertising market, 59.5% of total ad spending will be generated through mobile in 2027.
The Search Advertising market is expected to show an ad spending growth of 3.2% in the mobile in 2024.
The average ad spending per internet user in the Search Advertising market is projected to amount to US$52.39 in 2023.
The market share of Google amounts to an estimated 58% of the Search Advertising market and the selected region in 2022.