Search Advertising - Worldwide

  • Worldwide
  • Ad spending in the Search Advertising market is projected to reach US$279.30bn in 2023.
  • Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 8.69%, resulting in a projected market volume of US$389.80bn by 2027.
  • In global comparison, most ad spending will be generated in the United States (US$118.20bn in 2023).
  • In the Search Advertising market, 59.5% of total ad spending will be generated through mobile in 2027.
  • The Search Advertising market is expected to show an ad spending growth of 3.2% in the mobile in 2024.
  • The average ad spending per internet user in the Search Advertising market is projected to amount to US$52.39 in 2023.
  • The market share of Google amounts to an estimated 58% of the Search Advertising market and the selected region in 2022.
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