Key regions: United Kingdom, Australia, Japan, Germany, India
The Digital Video Advertising market has been experiencing significant growth in recent years. Customer preferences for video content and the increasing popularity of online platforms have contributed to this trend. Worldwide, consumers are increasingly turning to digital video platforms for entertainment and information, creating a lucrative market for advertisers.
Customer preferences: Customers are increasingly favoring video content over other forms of media. The rise of video streaming platforms, such as YouTube and Netflix, has made it easier for consumers to access a wide variety of video content. This shift in preferences has led advertisers to allocate more of their budgets towards digital video advertising, in order to reach their target audience effectively.
Trends in the market: One of the key trends in the Digital Video Advertising market is the increasing use of programmatic advertising. Programmatic advertising involves the use of automated technology to buy and sell ad space in real-time. This allows advertisers to target their ads more precisely, based on factors such as demographics and browsing behavior. Programmatic advertising has gained traction in Worldwide, as advertisers seek to optimize their ad spend and improve the efficiency of their campaigns. Another trend in the market is the growing popularity of mobile video advertising. With the widespread adoption of smartphones and the increasing availability of high-speed internet, consumers are increasingly consuming video content on their mobile devices. Advertisers have recognized this trend and are investing in mobile video advertising to reach consumers on-the-go. Mobile video ads are typically shorter and more engaging, catering to the preferences of mobile users.
Local special circumstances: In Worldwide, the Digital Video Advertising market is particularly influenced by the presence of large tech companies. Companies like Google and Facebook dominate the digital advertising landscape, and their platforms offer extensive reach and targeting capabilities. Advertisers in Worldwide often rely on these platforms to reach their target audience effectively.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market is also driven by macroeconomic factors. Worldwide has witnessed a steady increase in internet penetration and smartphone adoption, creating a larger audience for digital video content. Additionally, the rise of e-commerce and online shopping has led to increased competition among brands, driving the need for effective digital advertising strategies. In conclusion, the Digital Video Advertising market in Worldwide is experiencing significant growth due to customer preferences for video content, the rise of programmatic advertising, and the popularity of mobile video advertising. The presence of large tech companies and underlying macroeconomic factors also contribute to the growth of the market. As digital video consumption continues to rise, advertisers will need to adapt their strategies to effectively reach their target audience in this dynamic market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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