Europe: percentage change in number of trackers per page 2018, by type

This statistic shows the percentage change in the number of trackers per page on websites in Europe in 2018, by type. Between April and July 2018, all websites were affected to lesser reach of applications able to track the users because of GDPR. Trackers accessing to users behavior online reduced significantly across all websites categories, except for banking.

Percentage change in number of trackers per page on website in Europe in 2018, by type

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Source

Release date

October 2018

Region

Europe

Survey time period

April to July 2018

Supplementary notes

Figures calculated on a database of 300 million page loads and more than half a million websites.

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