Share of referral traffic on GAFAM companies' website in France 2019

Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019

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Release date

March 2020

Region

France

Survey time period

December 2019

Special properties

GAFAM companies*

Supplementary notes

* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.

Referral traffic describes the people who visit a domain from other sites, without searching for it on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.

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