Twenty-two years after its “official” foundation by Larry Page and Sergey Brin, Google is no longer the small company it was when it started. It has now almost become synonymous with the Internet, and has not left the pole position of the most visited sites in the world and in France for a long time. In 2019, referral traffic brought 39.55 percent of Google's net traffic, in other words, visits from other sites, without searching for it on a search engine.
Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019
* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.
Referral traffic describes the people who visit a domain from other sites, without searching for it on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.
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Semrush. (March 12, 2020). Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/1182392/website-referral-traffic-gafam-companies-france/
Semrush. "Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Chart. March 12, 2020. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/1182392/website-referral-traffic-gafam-companies-france/
Semrush. (2020). Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/1182392/website-referral-traffic-gafam-companies-france/
Semrush. "Share of Referral Traffic on Gafam Companies' Website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1182392/website-referral-traffic-gafam-companies-france/
Semrush, Share of referral traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 Statista, https://www.statista.com/statistics/1182392/website-referral-traffic-gafam-companies-france/ (last visited May 23, 2022)
