Biggest online brands in the Netherlands 2014-2020, by audience reach
Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 87 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon plays a relatively small part in this ranking as the Netherlands has a strongly developed domestic e-commerce landscape.
WhatsApp is an important online brand in the Netherlands
WhatsApp Messenger, according to this ranking, was the fourth most visited brand in the Netherlands. The messaging app had approximately 12.4 million users in 2021 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.
The Dutch like to read news online
Three of the entries in this list are domestic news websites: NU.nl (in ninth place), NOS (eigth) and AD (also known as Algemeen Dagblad, sixth). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
WhatsApp is an important online brand in the Netherlands
WhatsApp Messenger, according to this ranking, was the fourth most visited brand in the Netherlands. The messaging app had approximately 12.4 million users in 2021 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.
The Dutch like to read news online
Three of the entries in this list are domestic news websites: NU.nl (in ninth place), NOS (eigth) and AD (also known as Algemeen Dagblad, sixth). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
