Most visited online brands in the Netherlands 2018, by monthly reach

Most visited online brands in the Netherlands as of December 2018, by monthly reach*

by Raynor de Best, last edited May 17, 2019
Most visited online brands in the Netherlands 2018, by monthly reach Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 88 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon is not a part of this ranking as the Netherlands has a strongly developed domestic e-commerce landscape. Google products also have a high reach in the country.
WhatsApp is an important online brand in the Netherlands

WhatsApp Messenger, according to this ranking, was the seventh most visited brand in the Netherlands. The messaging app had approximately 11.5 million users in 2018 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.

The Dutch like to read news online

Three of the entries in this list are domestic news websites: NU.nl (in 11th place), NOS (12th) and AD (also known as Algemeen Dagblad, 13th). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
Show more

Most visited online brands in the Netherlands as of December 2018, by monthly reach*

Loading statistic...
Expand statistic
Monthly reach
Google (excl YT)92.4%
Facebook88%
Google Search87.3%
YouTube86%
Bol.com79%
Google Maps77.4%
WhatsApp Messenger74.7%
Gmail64.4%
Facebook Messenger62.6%
Marktplaats57.7%
NU.nl53.8%
NOS49.8%
AD49.5%
Google Play49.5%
Instagram49.5%
Monthly reach
Google (excl YT)92.4%
Facebook88%
Google Search87.3%
YouTube86%
Bol.com79%
Google Maps77.4%
WhatsApp Messenger74.7%
Gmail64.4%
Facebook Messenger62.6%
Marktplaats57.7%
NU.nl53.8%
NOS49.8%
AD49.5%
Google Play49.5%
Instagram49.5%
Download Settings Share
Download started
Please be patient - this may take a moment
by Raynor de Best, last edited May 17, 2019
Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 88 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon is not a part of this ranking as the Netherlands has a strongly developed domestic e-commerce landscape. Google products also have a high reach in the country.
WhatsApp is an important online brand in the Netherlands

WhatsApp Messenger, according to this ranking, was the seventh most visited brand in the Netherlands. The messaging app had approximately 11.5 million users in 2018 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.

The Dutch like to read news online

Three of the entries in this list are domestic news websites: NU.nl (in 11th place), NOS (12th) and AD (also known as Algemeen Dagblad, 13th). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Media usage in the Netherlands
Media usage in the Netherlands

All Information
in one Presentation

Media usage in the Netherlands

Everything On "Media usage in the Netherlands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Media usage in the Netherlands"
  • Overview
  • Television and video
  • Print media
  • Radio and audio
  • Internet and social media
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.