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Most visited online brands in the Netherlands 2018, by monthly reach
Most visited online brands in the Netherlands 2018, by monthly reach
Most visited online brands in the Netherlands as of December 2018, by monthly reach*
by Raynor de Best,
last edited
Aug 9, 2019
Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 88 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon is not a part of this ranking as the Netherlands has a strongly developed domestic e-commerce landscape. Google products also have a high reach in the country.
WhatsApp is an important online brand in the Netherlands
WhatsApp Messenger, according to this ranking, was the seventh most visited brand in the Netherlands. The messaging app had approximately 11.5 million users in 2018 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.
The Dutch like to read news online
Three of the entries in this list are domestic news websites: NU.nl (in 11th place), NOS (12th) and AD (also known as Algemeen Dagblad, 13th). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
Most visited online brands in the Netherlands as of December 2018, by monthly reach*
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| Monthly reach | |
|---|---|
| Google (excl YT) | 92.4% |
| 88% | |
| Google Search | 87.3% |
| YouTube | 86% |
| Bol.com | 79% |
| Google Maps | 77.4% |
| WhatsApp Messenger | 74.7% |
| Gmail | 64.4% |
| Facebook Messenger | 62.6% |
| Marktplaats | 57.7% |
| NU.nl | 53.8% |
| NOS | 49.8% |
| AD | 49.5% |
| Google Play | 49.5% |
| 49.5% |
| Monthly reach | |
|---|---|
| Google (excl YT) | 92.4% |
| 88% | |
| Google Search | 87.3% |
| YouTube | 86% |
| Bol.com | 79% |
| Google Maps | 77.4% |
| WhatsApp Messenger | 74.7% |
| Gmail | 64.4% |
| Facebook Messenger | 62.6% |
| Marktplaats | 57.7% |
| NU.nl | 53.8% |
| NOS | 49.8% |
| AD | 49.5% |
| Google Play | 49.5% |
| 49.5% |
© Statista 2019
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Source: GfK (DAM)
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by Raynor de Best,
last edited
Aug 9, 2019
Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 88 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon is not a part of this ranking as the Netherlands has a strongly developed domestic e-commerce landscape. Google products also have a high reach in the country.
WhatsApp is an important online brand in the Netherlands
WhatsApp Messenger, according to this ranking, was the seventh most visited brand in the Netherlands. The messaging app had approximately 11.5 million users in 2018 in the country. The Instant Messaging (IM) app was used not only by teenagers or Millennials: roughly 86 percent of Dutch respondents aged 40 to 64 years old also used WhatsApp Messenger.
The Dutch like to read news online
Three of the entries in this list are domestic news websites: NU.nl (in 11th place), NOS (12th) and AD (also known as Algemeen Dagblad, 13th). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
- Source
- GfK (DAM)
- Show further sources information
- Show publisher information
- Release date
- January 2019
- Region
- Netherlands
- Survey time period
- December, 2018
- Age group
- 13 years and older
- Special properties
- selection of commercial brands; netto reach of all platforms
- Supplementary notes
- * The source states that the numbers provided includes all platforms (i.e. desktop, smartphones and tablets. The monthly reach is based on "minimum one site visit or app use in the specific period".
Source
- Source
- GfK (DAM)
- Show further sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Netherlands
- Survey time period
- December, 2018
- Age group
- 13 years and older
- Special properties
- selection of commercial brands; netto reach of all platforms
- Supplementary notes
- * The source states that the numbers provided includes all platforms (i.e. desktop, smartphones and tablets. The monthly reach is based on "minimum one site visit or app use in the specific period".
Other statistics on the topic
Media in the Netherlands
+Social Media & User-Generated Content
Social media penetration in the Netherlands 2019, by social network
Radio, TV & Film
Audience leading TV shows monthly in the Netherlands 2019
+Radio, TV & Film
Leading TV channels based on audience reach in the Netherlands 2018
+Books & Publishing
Newspaper circulation per edition in the Netherlands 2017, by category
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Statistics on "Media usage in the Netherlands"
- Overview
The most important statistics
- Daily media usage in the Netherlands in 2019, by activity*Daily media usage in the Netherlands 2019, by activity
- Audio media usage in the Netherlands in 2017, by type (in minutes)Audio media usage in the Netherlands 2017, by type
- Distribution of the digital media viewing time in the Netherlands in 2019, by channelDistribution of the digital media viewing time in the Netherlands 2019, by channel
- Time spent on media activities in the Netherlands in 2018, by age group (in minutes per day)*Time spent on media activities in the Netherlands 2018, by age group
- Television and video
The most important statistics
- Share of households with one or more televisions in the Netherlands from 2015 to 2018Share of households with a television in the Netherlands 2015-2018
- Distribution of the number of televisions per household in the Netherlands in 2018Distribution of number of televisions per household in the Netherlands 2018
- Share of people watching television (almost) daily in the Netherlands from 2013 to 2019*Share of people watching television daily in the Netherlands 2013-2019
- Daily audience reach of television in the Netherlands in 2018, by age groupDaily audience reach of television in the Netherlands 2018, by age group
- Time spent watching television and videos in the Netherlands in 2013 and 2018, by activity (in minutes per day)*Time spent watching TV and videos in the Netherlands 2013 and 2018, by activity
- Monthly average TV viewing time per day in the Netherlands from March 2017 to June 2019 (in minutes)Monthly average TV viewing time per day in the Netherlands 2017-2019
- Audience market shares of television channels in the Netherlands in 2018Audience market shares of television channels in the Netherlands 2018
- Daily audience reach of television channels in the Netherlands in 2018, by TV channelLeading TV channels based on audience reach in the Netherlands 2018
- Print media
The most important statistics
- Average share of individuals reached by all newspapers per edition in the Netherlands from 2010 to 2018Average newspaper reach in the Netherlands 2010-2018
- Newspaper circulation per edition in the Netherlands in 2017, by categoryNewspaper circulation per edition in the Netherlands 2017, by category
- National newspaper circulation per edition in the Netherlands in 2017, by title and circulation typeNational newspaper circulation per edition in the Netherlands 2017, by title
- Share of people reading newspapers (almost) daily in the Netherlands from 2013 to 2019*Share of people reading newspapers daily in the Netherlands 2013-2019
- Distribution of newspaper readers in the Netherlands in third quarter of 2019, by age groupDistribution of newspaper readers in the Netherlands 2019, by age group
- Share of people with a newspaper subscription in the Netherlands in 2018, by age groupShare of people with a newspaper subscription in the Netherlands 2018, by age
- Frequency of reading newspapers in the Netherlands in 2017Frequency of reading newspapers in the Netherlands 2017
- Have you purchased a printed newspaper in the past week?*Newspaper purchase channels in the Netherlands in 2018
- Radio and audio
The most important statistics
- Share of people listening to the radio (almost) daily in the Netherlands from 2013 to 2019*Share of people listening to the radio daily in the Netherlands 2013-2019
- Daily audience reach of radio in the Netherlands in 2018, by age groupDaily audience reach of radio in the Netherlands 2018, by age group
- Frequency of listening to the radio in the Netherlands in 2017Frequency of listening to the radio in the Netherlands 2017
- Average daily time spent listening to radio in the Netherlands 2008-2018 (in minutes)Average daily time spent listening radio in the Netherlands 2008-2018
- Time spent listening to radio and audio in the Netherlands in 2018 by age (in minutes)*Time spent listening to radio and audio in the Netherlands 2018, by age
- Daily audience reach of radio listening in the Netherlands in 2018, by radio stationLeading radio stations based on audience reach in the Netherlands 2018
- Distribution of individuals listening to radio, online music services or own music in the Netherlands 2017, by ageRadio and music consumption in the Netherlands in 2017, by audio type and age
- Distribution of individuals listening to radio, online music services or own music in the Netherlands 2017, by genderRadio and music consumption in the Netherlands in 2017, by audio type and gender
- Internet and social media
The most important statistics
- Do you have internet access?*Share of individuals with internet access in the Netherlands 2012-2018
- Most visited online brands in the Netherlands as of December 2018, by monthly reach*Most visited online brands in the Netherlands 2018, by monthly reach
- Number of individuals using the leading social media platforms in the Netherlands in 2019, by social network (in million users)Social media penetration in the Netherlands 2019, by social network
- Total number of users of Facebook in the Netherlands from 2013 to 2019 (in millions)Number of Facebook users in the Netherlands 2013-2019
- Total number of users of YouTube in the Netherlands from 2013 to 2019 (in millions)Number of YouTube users in the Netherlands 2013-2019
- Total number of Twitter users in the Netherlands from 2013 to 2019 (in millions)Number of Twitter users in the Netherlands 2013-2019
- With which devices do you have access to the internet?*Devices with access to the internet at home in the Netherlands 2018 by age group
- Which online activities have you engaged in over the past 3 months?*Participation online communication activities in the Netherlands 2018, by age group
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Statistics on "Media usage in the Netherlands"
- Daily media usage in the Netherlands 2019, by activity
- Audio media usage in the Netherlands 2017, by type
- Distribution of the digital media viewing time in the Netherlands 2019, by channel
- Time spent on media activities in the Netherlands 2018, by age group
- Share of households with a television in the Netherlands 2015-2018
- Distribution of number of televisions per household in the Netherlands 2018
- Share of people watching television daily in the Netherlands 2013-2019
- Daily audience reach of television in the Netherlands 2018, by age group
- Time spent watching TV and videos in the Netherlands 2013 and 2018, by activity
- Monthly average TV viewing time per day in the Netherlands 2017-2019
- Audience market shares of television channels in the Netherlands 2018
- Leading TV channels based on audience reach in the Netherlands 2018
- Audience leading TV shows monthly in the Netherlands 2019
- Leading online audience shares of TV shows in the Netherlands 2018
- Pay TV and video market revenue in the Netherlands 2013-2022
- Total spending on video in the Netherlands 2017, by type
- Most popular VoD services in the Netherlands in 2017, by number of subscriptions
- Share of people with streaming services subscriptions in the Netherlands 2018, by age
- Frequency of using On Demand services in the Netherlands 2017
- Average newspaper reach in the Netherlands 2010-2018
- Newspaper circulation per edition in the Netherlands 2017, by category
- National newspaper circulation per edition in the Netherlands 2017, by title
- Share of people reading newspapers daily in the Netherlands 2013-2019
- Distribution of newspaper readers in the Netherlands 2019, by age group
- Share of people with a newspaper subscription in the Netherlands 2018, by age
- Frequency of reading newspapers in the Netherlands 2017
- Newspaper purchase channels in the Netherlands in 2018
- Distribution of online and print news consumption in the Netherlands 2018, by age
- Leading magazines based on average reach in the Netherlands 2018
- Share of people reading magazines daily in the Netherlands 2013-2019
- Distribution of magazine readers in the Netherlands Q3 2019, by age group
- Share of people with a magazine subscription in the Netherlands 2018, by age
- Frequency of reading magazines in the Netherlands 2017
- Share of people listening to the radio daily in the Netherlands 2013-2019
- Daily audience reach of radio in the Netherlands 2018, by age group
- Frequency of listening to the radio in the Netherlands 2017
- Average daily time spent listening radio in the Netherlands 2008-2018
- Time spent listening to radio and audio in the Netherlands 2018, by age
- Leading radio stations based on audience reach in the Netherlands 2018
- Radio and music consumption in the Netherlands in 2017, by audio type and age
- Radio and music consumption in the Netherlands in 2017, by audio type and gender
- Usage of online music services in the Netherlands in 2017
- Daily reach music services Millennials and average consumers in the Netherlands 2017
- Share of individuals with internet access in the Netherlands 2012-2018
- Most visited online brands in the Netherlands 2018, by monthly reach
- Social media penetration in the Netherlands 2019, by social network
- Number of Facebook users in the Netherlands 2013-2019
- Number of YouTube users in the Netherlands 2013-2019
- Number of Twitter users in the Netherlands 2013-2019
- Devices with access to the internet at home in the Netherlands 2018 by age group
- Participation online communication activities in the Netherlands 2018, by age group
- Online information and entertainment activities in the Netherlands 2012-2018
- Hours per day on social media in the Netherlands 2017, by age group
- Average daily internet & social media use in the Netherlands 2016, by device
- Popular social media platform types in the Netherlands 2017
- Forecast of the social media user penetration rate in the Netherlands 2018-2024
- Pinterest visits in the Netherlands 2014-2016, by device
- Cross-platform Google access of global internet users 2014
- Usage of government open data platform in Taiwan 2015
- Platforms used for online gaming in Brazil as of October 2012
- E-commerce platforms language share worldwide 2017
- Mexico: leading OTT audio platforms 2018
- Usage of video streaming platforms in Taiwan 2015
- E-commerce platforms market share in U.S. 2017
- E-commerce platforms market share worldwide 2017
- Website builders market share worldwide 2018
- Revenue generated by Upwork worldwide by business segment 2016-2018
- E-commerce platforms market share in U.S. 2019
- Video broadcast platforms used in Taiwan 2015 by type
- E-commerce platforms market share worldwide 2017
- Platforms used to purchase online by companies in Italy 2014
- Distribution of concerns over online data collection in Belgium 2016
- Colombia: PayU online payments distribution 2017, by method
- Reasons for not using video broadcast platforms in Taiwan 2015
- E-commerce platforms market share worldwide 2016
- Popular online content properties in the U.S. 2016, by weekly engagement time
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