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Share of paid traffic on GAFAM companies' website in France 2019

Share of paid traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019

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Source

Release date

March 2020

Region

France

Survey time period

December 2019

Special properties

GAFAM companies*

Supplementary notes

* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.

Paid traffic is any customer that visits the website from paid advertising promotions.

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