In December 2019, in terms of traffic from social networks, only Microsoft seems to have developed a real social media strategy, with more than 6.22 percent of its total traffic coming from social media in France. Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services.
Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019
* The companies referred to as GAFAM represent the five web giants - Google, Apple, Facebook, Amazon and Microsoft - which are the five major American firms (founded between the last quarter of the 20th century and the beginning of the 21st century) that dominate the digital world.
The Social Traffic measures the effectiveness of social media campaigns at generating website traffic and goal conversions. It can be analyzed to determine which sites hold the most value for social media.
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Semrush. (March 12, 2020). Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/
Semrush. "Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Chart. March 12, 2020. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/
Semrush. (2020). Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/
Semrush. "Share of Social Traffic on Gafam Companies' Website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/
Semrush, Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 Statista, https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/ (last visited October 03, 2024)
Share of social traffic on GAFAM companies' website (Google, Apple, Facebook, Amazon and Microsoft) in France in December 2019 [Graph], Semrush, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1182403/website-social-traffic-gafam-companies-france/
