Viewer irritation concerning video adverts in Poland in 2019, by medium

Published by Małgorzata Puzio, Dec 8, 2022
About half of Polish media viewers were irritated by video adverts in 2019. Ads broadcast on cinema screens were seen as the least irritating, whereas TV ads were the most annoying. YouTube and other video-on-demand services were in between in terms of viewer irritation level.

Level of viewer irritation concerning video adverts in Poland in 2019, by medium

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Release date

September 2019

Region

Poland

Survey time period

2019

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Share of respondents mildly or highly irritated by the video adverts.

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Traditional media

4

Digital media

5

Advertising and enterprises

4

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5

Leading players

8

Media conglomerates

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Consumer perception

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