Search volume growth of designer fashion brands in the UK Q4 2018

This statistic presents the percentage of search volume change of leading 12 designer fashion brands in the United Kingdom (UK) from January 2015 to December 2018. According to Pi Datametrics, during this period, Michael Kors had the steepest dive with a 44 percent decrease in search volume on Google UK. In contrast, Supreme experienced the biggest growth in brand name search volume by 450.2 percent. Yeezy and Balenciaga were other designer fashion brands who achieved increased search volume on Google UK in the last quarter of 2018.

Percentage of search volume change of leading designer fashion brands in the United Kingdom (UK) in 4th quarter 2018*

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Release date

March 2019


United Kingdom

Survey time period

January 2015 to December 2018

Number of respondents

315 respondents

Supplementary notes

* Refers to the total search volume of individual keywords through Google UK. The source took 315 single, vanity brand name searches to assess the brands experiencing the steepest search volume growth and decline in the UK, between the years of 2015 - 2018.

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