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Types of toys most liked among girls in China 2018

Types of toys most preferred by girls in China as of December 2018

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Release date

May 2019



Survey time period

October to December 2018

Number of respondents

1,000 parents with daughters

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject. Children aged 0 to 14 years were taken as subjects.

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Statistics on " Toy market in China "

Statistics on Toy market in China

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