Types of toys most played with in China 2018

Toys children played with in China in the past one year as of December 2018, by category

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Release date

May 2019



Survey time period

October to December 2018

Number of respondents

2,000 parents

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.

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