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KPIs used in marketing campaings in Belgium in 2018, by type

The statistic displays the results of a survey of key performance indicators used in marketing campaigns in Belgium in 2018, by type. The survey results show that as of 2018, the majority of communications experts in Belgium focused on brand awareness during their most recent campaign. Roughly 60 percent of respondents indicated that they relied on brand awareness, whereas market share was one of the least used KPIs in the same year.

Thinking back to the last campaign you ran for your brand, which KPIs were used?*

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Release date

March 2019



Survey time period

September 11, 2018 to January 18, 2019

Number of respondents

44 respondents

Special properties

communications experts in advertising and creative agencies

Method of interview

Online interview

Supplementary notes

*The question was phrased by the source as follows: “Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt. Welke KPIs werden gehanteerd?” (English: "Thinking back to the last campaign you ran for your brand, which KPIs were used?")

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Statistics on "Advertising in Belgium"

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