In a mid-2021 survey, B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 80 percent of respondents the use of content marketing helped their company create brand awareness, and further more, 72 percent said they were able to build credibility and/or trust as a result of content marketing efforts.
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2021
- Premium Statistic Channels used for marketing content distribution worldwide 2020
- Premium Statistic Content marketing technologies used worldwide 2020
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
5
- Premium Statistic Content marketing spending worldwide 2020
- Premium Statistic Change in content marketing budgets worldwide 2022
- Premium Statistic Content marketing budget allocation worldwide 2021, by target
- Premium Statistic Change of B2B content marketing budgets worldwide 2022
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2022
Goals
5
- Premium Statistic Goals of content marketing worldwide 2021
- Premium Statistic Goals of B2C content marketing worldwide 2021
- Premium Statistic Goals achieved with use of B2C content marketing North America 2021
- Premium Statistic Goals of B2B content marketing worldwide 2021
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2021
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2020
- Premium Statistic Types of marketing content services outsourced most often worldwide 2020
- Premium Statistic Ways online content is used to drive revenues worldwide 2021
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2021
- Premium Statistic Organic vs. paid social media used by B2B marketers worldwide 2021
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2020-2021
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
Metrics
3
Effectiveness
7
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2020
- Premium Statistic Content marketing effectiveness worldwide 2021
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Most effective content marketing tactics worldwide 2021
- Premium Statistic Top social media for marketing content distribution worldwide 2020
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2020-2021
Employment
4
- Premium Statistic Size of content marketing teams worldwide 2021
- Premium Statistic Types of content marketing specialists employed worldwide 2020
- Premium Statistic Most sought-after skillsets in content marketing worldwide 2020
- Premium Statistic Most sought-after tools in content marketing worldwide 2020
Further related statistics
13
- Organizational goals for nonprofit content marketing in North America 2015
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of B2C social media content marketing tactics in North America 2015
- B2C content marketing challenges in North America 2021
- Content types used for marketing worldwide 2020
- Main goals in content marketing strategies in Spain in 2018
- Paid ad methods used for B2C content marketing North America 2021
- Metrics usage for B2C content marketing in North America 2016
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Companies outsourcing B2B content creation in North America in 2011 and 2012, by size
- Usage of social media platforms for B2C content marketing in North America 2021
- Nonprofit content marketing challenges in North America 2015
- Latin America: social media used for B2C influencer marketing 2019
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Statistics
- Organizational goals for nonprofit content marketing in North America 2015
- Effectiveness ratings of B2C content marketing tactics in North America 2015
- Effectiveness of B2C social media content marketing tactics in North America 2015
- B2C content marketing challenges in North America 2021
- Content types used for marketing worldwide 2020
- Main goals in content marketing strategies in Spain in 2018
- Paid ad methods used for B2C content marketing North America 2021
- Metrics usage for B2C content marketing in North America 2016
- Effectiveness of nonprofit content marketing tactics in North America 2015
- Companies outsourcing B2B content creation in North America in 2011 and 2012, by size
- Usage of social media platforms for B2C content marketing in North America 2021
- Nonprofit content marketing challenges in North America 2015
- Latin America: social media used for B2C influencer marketing 2019
Content Marketing Institute. (January 23, 2022). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021 [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021." Chart. January 23, 2022. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. (2022). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading Goals Achieved with Help of Content Marketing among B2c Marketers in North America as of July 2021." Statista, Statista Inc., 23 Jan 2022, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute, Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021 Statista, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/ (last visited January 30, 2023)
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2021 [Graph], Content Marketing Institute, January 23, 2022. [Online]. Available: https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/