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What are the goals for content marketing in your company?

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Organizational goals for B2C content marketing in North America 2016 This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.
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Description Source More information
This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.
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Release date
October 2016
Region
North America
Survey time period
July and August 2016
Number of respondents
480 respondents
Special properties
among B2C marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Which content marketing goals will your organization focus on over the next 12 months?"
The percentages on this graph indicate the proportion of marketers who rated each goal a 4 or 5 on a scale of 1 to 5 (with 5 being “very important” and 1 being “not at all important”).

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