This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.
Organizational goals for B2C content marketing in North America 2016
What are the goals for content marketing in your company?
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Content Marketing Institute. (October 19, 2016). What are the goals for content marketing in your company? [Graph]. In Statista. Retrieved December 06, 2019, from https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "What are the goals for content marketing in your company?." Chart. October 19, 2016. Statista. Accessed December 06, 2019. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. (2016). What are the goals for content marketing in your company?. Statista. Statista Inc.. Accessed: December 06, 2019. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "What Are The Goals for Content Marketing in Your Company?." Statista, Statista Inc., 19 Oct 2016, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute, What are the goals for content marketing in your company? Statista, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/ (last visited December 06, 2019)