In a mid-2019 survey of B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 84 percent of respondents the use of content marketing helped their company create brand awareness, and further more, 65 percent said they were able to build credibility as a result of content marketing efforts.
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019
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Content Marketing Institute. (December 11, 2019). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019 [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019." Chart. December 11, 2019. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. (2019). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading Goals Achieved with Help of Content Marketing among B2c Marketers in North America as of July 2019." Statista, Statista Inc., 11 Dec 2019, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute, Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019 Statista, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/ (last visited January 26, 2021)