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What are the goals for content marketing in your company?
Organizational goals for B2C content marketing in North America 2016
This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.
What are the goals for content marketing in your company?
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Sources

Release date

October 2016

Region

North America

Survey time period

July and August 2016

Number of respondents

480 respondents

Special properties

among B2C marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Which content marketing goals will your organization focus on over the next 12 months?"
The percentages on this graph indicate the proportion of marketers who rated each goal a 4 or 5 on a scale of 1 to 5 (with 5 being “very important” and 1 being “not at all important”).

Organizational goals for B2C content marketing in North America 2016
This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.
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Statistics on "Content marketing"
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