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Organizational goals achieved with use of B2C content marketing in North America 2019

Published by Statista Research Department, Jan 14, 2021
In a mid-2019 survey of B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 84 percent of respondents the use of content marketing helped their company create brand awareness, and further more, 65 percent said they were able to build credibility as a result of content marketing efforts.

Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2019

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Release date

December 2019

Region

North America

Survey time period

June to July, 2019

Number of respondents

256 respondents

Special properties

among B2C marketers primarily from the U.S. and Canada (72%)

Method of interview

Email survey

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