In a mid-2020 survey of B2C marketing professionals predominantly from the United States and Canada were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to 81 percent of respondents the use of content marketing helped their company create brand awareness, and further more, 76 percent said they were able to build credibility as a result of content marketing efforts.
Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2020
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Content Marketing Institute. (January 27, 2021). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2020 [Graph]. In Statista. Retrieved January 29, 2022, from https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2020." Chart. January 27, 2021. Statista. Accessed January 29, 2022. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. (2021). Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2020. Statista. Statista Inc.. Accessed: January 29, 2022. https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute. "Leading Goals Achieved with Help of Content Marketing among B2c Marketers in North America as of July 2020." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/
Content Marketing Institute, Leading goals achieved with help of content marketing among B2C marketers in North America as of July 2020 Statista, https://www.statista.com/statistics/331858/organizational-goals-for-b2c-content-marketing-worldwide/ (last visited January 29, 2022)
