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Organizational goals for B2C content marketing in North America 2016

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Organizational goals for B2C content marketing in North America 2016

This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.

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This statistic presents organizational goals set for B2C content marketing in North America as of August 2016. During the survey, 66 percent of respondents stated that lead generation was a goal of their organization in terms of content marketing.

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Release date: October 2016

Region: North America
Survey time period: July and August 2016
Number of respondents: 480 respondents
Special properties: among B2C marketers
Method of interview: Email survey
Supplementary notes: This question was phrased by the source as follows: "Which content marketing goals will your organization focus on over the next 12 months?"
The percentages on this graph indicate the proportion of marketers who rated each goal a 4 or 5 on a scale of 1 to 5 (with 5 being “very important” and 1 being “not at all important”).

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Statistics on "Content marketing in the U.S."

Overview

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Is your B2C content marketing spending going to increase or decrease over the next 12 months?Change in content marketing budgets in North America 2017

Marketer perspective

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Consumer perspective

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Goals & tactics

The most important statistics

What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
What are the goals for content marketing in your company?Organizational goals for B2C content marketing in North America 2016
What content distribution channels do you plan to add to your marketing efforts in the next 12 months?New content distribution channels in North America 2016
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Leading content marketing metrics used by B2C marketers in North America as of August 2016Metrics usage for B2C content marketing in North America 2016
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage for B2C content marketing in North America 2016
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Effectiveness

The most important statistics

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How effective are the following content marketing tactics for nonprofit marketing?Effectiveness of nonprofit content marketing tactics in North America 2015
How do you assess the effectiveness of the following social media platforms for B2B marketing?Effectiveness of B2B social media content marketing tactics in North America 2015
How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015

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