Try our corporate solution for free!
+1 (212) 419-5770

Rise in live promotional response campaigns worldwide due to COVID-19 in 2020

Exploring the impact of coronavirus on marketing, a study from June 2020 consulting 32 to 40 senior marketers from companies across 17 sectors worldwide, compared the amount of live and planned response campaigns in March, April and June and found that there has been a significant increase in live campaigns in response to COVID-19 over time. In March, only 32 percent of respondents stated that their response campaigns were already live with 18 percent about to go live. In April these figures had already shifted with 68 percent of respondents saying that their campaigns responding to the coronavirus were live already while another eight percent said they were about to go live. In June, the response campaigns that were already live reached a peak with 78 percent of respondents stating that they were up and running, while six percent of respondents claimed to have campaigns about to go live.

Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2020



Survey time period

March, April, and June, 2020

Number of respondents


Supplementary notes

*March: 32 responding companies during wave I; April: 38 responding companies during wave II; June: 40 responding companies, sample taken from multinational companies across 17 industry sectors; members of WFA.
Question: Have you created any new campaigns in response to the situation?

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.