- Media & Advertising›
- Advertising & Marketing ›
Distribution of ad and marketing communications spending in Sweden 2018, by activity
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of ad and marketing communications spending in Sweden 2018, by activity
Distribution of advertising and marketing communications spending in Sweden in 2018, by activity
by Julia Stoll,
last edited
Sep 9, 2019
This statistic displays the distribution of advertising and marketing communications spending in Sweden in 2018, by activity. Internet advertising spending accounted for 26.1 percent of ad and marketing communication expenditures in Sweden.
Distribution of advertising and marketing communications spending in Sweden in 2018, by activity
| Share of spending | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of spending | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Julia Stoll,
last edited
Sep 9, 2019
This statistic displays the distribution of advertising and marketing communications spending in Sweden in 2018, by activity. Internet advertising spending accounted for 26.1 percent of ad and marketing communication expenditures in Sweden.
- Show sources information
- Show publisher information
- Release date
- 2019
- Region
- Sweden
- Survey time period
- 2018
- Special properties
- based on current prices
Source
- Show sources information
- Show publisher information
- Release date
- 2019
More information
- Region
- Sweden
- Survey time period
- 2018
- Special properties
- based on current prices
Other statistics on the topic
+Advertising & Marketing
Digital advertising expenditure in Denmark 2007-2019, by platform
+Advertising & Marketing
Advertising spending in Sweden 2018, by media
+Advertising & Marketing
Advertising spending in Norway 2018, by medium
+Advertising & Marketing
Digital advertising expenditure in Norway 2007-2019, by platform
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Advertising in the Nordics"
- Key economic data
The most important statistics
- Annual turnover of the advertising and market research sector in Sweden from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Sweden 2008-2016
- Annual turnover of the advertising and market research sector in Norway from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Norway 2008-2016
- Annual turnover of the advertising and market research sector in Denmark from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Denmark 2008-2016
- Annual turnover of the advertising and market research sector in Finland from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Finland 2008-2016
- Number of employees in the advertising and market research industry in Sweden from 2008 to 2016Sweden: employment in the advertising and market research industry 2008-2016
- Number of employees in the advertising and market research industry in Norway from 2008 to 2016Norway: employment in the advertising and market research industry 2008-2016
- Number of employees in the advertising and market research industry in Denmark from 2008 to 2016Denmark: employment in the advertising and market research industry 2008-2016
- Number of employees in the advertising and market research industry in Finland from 2008 to 2016Finland: employment in the advertising and market research industry 2008-2016
- Ad revenues & spending
The most important statistics
- Media advertising spending in Sweden from 2014 to 2018 (in billion SEK)Media advertising spending in Sweden 2014-2018
- Media advertising spending in Norway from 2013 to 2018 (in billion NOK)Media advertising spending in Norway 2013-2018
- Advertising revenue in Denmark from 2008 to 2017 (in million DKK)Advertising revenue in Denmark from 2008-2017
- Media advertising expenditure in Finland from 1995 to 2017 (in billion euros)Expenditure on media advertising in Finland in 1995-2017
- Advertising spending in Sweden in 2018, by media (in million SEK)Advertising spending in Sweden 2018, by media
- Advertising spending in Norway in 2018, by medium (in million NOK)Advertising spending in Norway 2018, by medium
- Advertising revenue in Denmark in 2017, by media (in million DKK)Advertising revenue in Denmark 2017, by media
- Annual advertising expenditure in Finland from 2010 to 2017, by medium (in million euros)Advertising expenditure in Finland 2010-2017, by medium
- Online & digital
The most important statistics
- Online advertising spending in Sweden from 2008 to 2018 (in million SEK)Online advertising spending in Sweden 2008-2018
- Digital share of advertising spending in Sweden from 2007 to 2017, with a forecast to 2019Digital share of advertising spending in Sweden 2017-2019
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)Digital advertising expenditure in Norway 2007-2019
- Spending on digital advertising in Norway from 2007 to 2017, with a forecast to 2019 (in million NOK)Digital advertising expenditure in Norway 2007-2019, by platform
- Internet advertising revenue in Denmark from 2007 to 2017 (in billion DKK)Internet advertising revenue in Denmark 2007-2017
- Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)Digital advertising expenditure in Denmark 2007-2019, by platform
- Annual online advertising expenditure in Finland from 2010 to 2017 (in million euros)Expenditure on digital advertising in Finland 2010-2017
- Annual digital display advertising expenditure in Finland from 2010 to 2017 (in million euros)Expenditure on digital display advertising in Finland 2010-2017
- Audiovisual
The most important statistics
- Television advertising spending in Sweden from 2008 to 2018 (in million SEK)Television advertising spending in Sweden 2008-2018
- Net TV advertising revenue in Norway from 2008 to 2018 (in million NOK)Net TV advertising revenue in Norway 2008-2018
- Television advertising revenue in Denmark from 2007 to 2017 (in billion DKK)TV advertising revenue in Denmark 2007-2017
- Radio advertising spending in Sweden from 2008 to 2018 (in million SEK)Radio advertising spending in Sweden 2008-2018
- Net radio advertising revenue in Norway from 2008 to 2018 (in million NOK)Net radio advertising revenue in Norway from 2008-2018
- Radio advertising revenue in Denmark from 2007 to 2017 (in million DKK)Radio advertising revenue in Denmark 2007-2017
- Cinema advertising spending in Sweden from 2008 to 2018 (in million SEK)Cinema advertising spending in Sweden 2008-2018
- Net cinema advertising revenue in Norway from 2008 to 2018 (in million NOK)Net cinema advertising revenue in Norway 2008-2018
- Print media
The most important statistics
- Local daily newspaper advertising spending in Sweden from 2008 to 2018 (in million SEK)Local daily newspaper advertising spending in Sweden 2008-2018
- Metropolitan daily newspaper advertising spending in Sweden from 2008 to 2018 (in million SEK)Metropolitan daily newspaper advertising spending in Sweden 2008-2018
- Consumer magazine advertising spending in Sweden from 2009 to 2018 (in million SEK)Consumer magazine advertising spending in Sweden 2009-2018
- Advertising revenue of printed and digital newspapers in Norway from 2013 to 2017 (in million NOK)Advertising revenue of printed and digital newspapers in Norway 2013-2017
- Net weeklies and magazine advertising revenue in Norway from 2008 to 2018 (in million NOK)Net weeklies and magazine advertising revenue in Norway 2008-2018
- Advertising revenue of daily newspapers in Denmark from 2013 to 2018 (in 1,000 DKK)Advertising revenue of daily newspapers in Denmark from 2013-2018
- Magazine advertising revenue in Denmark from 2007 to 2017 (in billion DKK)Magazine advertising revenue in Denmark 2007-2017
- Annual newspaper advertising expenditure in Finland from 2010 to 2017 (in million euros)Expenditure on newspaper advertising in Finland 2010-2017
- Outdoor & direct advertising
The most important statistics
- Out-of-home advertising spending in Sweden from 2008 to 2018 (in million SEK)Out-of-home advertising spending in Sweden 2008-2018
- Net outdoor advertising revenue in Norway from 2008 to 2018 (in million NOK)Net outdoor advertising revenue in Norway 2008-2018
- Outdoor advertising revenue in Denmark from 2007 to 2017 (in million DKK)Outdoor advertising revenue in Denmark 2007-2017
- Annual outdoor advertising expenditure in Finland from 2010 to 2017 (in million euros)Expenditure on outdoor advertising in Finland 2010-2017
- Direct advertising spending in Sweden from 2008 to 2018 (in million SEK)Direct advertising spending in Sweden 2008-2018
- Net direct advertising revenue in Norway from 2008 to 2018 (in million NOK)Net direct advertising revenue in Norway 2008-2018
- E-mail advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)E-mail advertising spending in Denmark 2007-2019
- Turnover of marketing and advertising companies in Finland in 2016, by activity (in 1,000 euros)Turnover of marketing and advertising industry in Finland 2016, by activity
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of advertising spending in Sweden 2016, by media
- Year-on-year advertising spending change in Sweden August 2019, by media
- Monthly advertising spending in Sweden August 2019, by media
- Cumulated advertising spending in Sweden 2019, by media
- Advertising spending distribution in Norway 2018, by medium
- Distribution of ad and marketing communications spending in Norway 2018, by media
- Advertising spending in Sweden Q1 2015 to Q1 2016
- Quarterly advertising spending change in Sweden Q2 2016 to Q2 2019
- Year-on-year advertising revenue change in Norway 2017, by media
- Cumulated advertising spending change in Sweden 2019, by media
- Advertising spending in the United Kingdom (UK) 2007-2012, by platform
- Year-on-year advertising spending change in Norway 2018, by medium
- Advertising spending growth in Sweden 2018, by medium
- Growth of global advertising revenues 2015-2019, by medium
- Media advertising spending in the U.S. 2019, by medium
- Advertising spending in Argentina 2016-2019, by medium
- Monthly advertising spending in Hong Kong 2016
- Advertising spending in Canada 2008-2015, by medium
- Advertising spending share in Qatar 2008-2015, by medium
- Advertising spending in Singapore 2015, by medium
Studies
- Advertising market in the U.S.
- Advertising in Europe
- Digital advertising in Europe
- Advertising in the United Kingdom (UK)
- Advertising in Germany
- TV advertising in the U.S.
- Advertising in the Netherlands
- Advertising in Japan
- Advertising in the Nordics
- Advertising in Italy
- Advertising in Brazil
- Advertising in Mexico
- Advertising in Asia Pacific
- Advertising in North America
- Advertising in Belgium
Statistics on "Advertising in the Nordics"
- Annual turnover of the advertising and market research sector in Sweden from 2008 to 2016 (in million euros)
- Annual turnover of the advertising and market research sector in Norway from 2008 to 2016 (in million euros)
- Annual turnover of the advertising and market research sector in Denmark from 2008 to 2016 (in million euros)
- Annual turnover of the advertising and market research sector in Finland from 2008 to 2016 (in million euros)
- Number of employees in the advertising and market research industry in Sweden from 2008 to 2016
- Number of employees in the advertising and market research industry in Norway from 2008 to 2016
- Number of employees in the advertising and market research industry in Denmark from 2008 to 2016
- Number of employees in the advertising and market research industry in Finland from 2008 to 2016
- Media advertising spending in Sweden from 2014 to 2018 (in billion SEK)
- Media advertising spending in Norway from 2013 to 2018 (in billion NOK)
- Advertising revenue in Denmark from 2008 to 2017 (in million DKK)
- Media advertising expenditure in Finland from 1995 to 2017 (in billion euros)
- Advertising spending in Sweden in 2018, by media (in million SEK)
- Advertising spending in Norway in 2018, by medium (in million NOK)
- Advertising revenue in Denmark in 2017, by media (in million DKK)
- Annual advertising expenditure in Finland from 2010 to 2017, by medium (in million euros)
- Online advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Digital share of advertising spending in Sweden from 2007 to 2017, with a forecast to 2019
- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Spending on digital advertising in Norway from 2007 to 2017, with a forecast to 2019 (in million NOK)
- Internet advertising revenue in Denmark from 2007 to 2017 (in billion DKK)
- Spending on digital advertising in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)
- Annual online advertising expenditure in Finland from 2010 to 2017 (in million euros)
- Annual digital display advertising expenditure in Finland from 2010 to 2017 (in million euros)
- Television advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Net TV advertising revenue in Norway from 2008 to 2018 (in million NOK)
- Television advertising revenue in Denmark from 2007 to 2017 (in billion DKK)
- Radio advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Net radio advertising revenue in Norway from 2008 to 2018 (in million NOK)
- Radio advertising revenue in Denmark from 2007 to 2017 (in million DKK)
- Cinema advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Net cinema advertising revenue in Norway from 2008 to 2018 (in million NOK)
- Cinema advertising revenue in Denmark from 2007 to 2017 (in million DKK)
- Broadcast media advertising expenditure in Finland in 2017, by medium (in million euros)
- Local daily newspaper advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Metropolitan daily newspaper advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Consumer magazine advertising spending in Sweden from 2009 to 2018 (in million SEK)
- Advertising revenue of printed and digital newspapers in Norway from 2013 to 2017 (in million NOK)
- Net weeklies and magazine advertising revenue in Norway from 2008 to 2018 (in million NOK)
- Advertising revenue of daily newspapers in Denmark from 2013 to 2018 (in 1,000 DKK)
- Magazine advertising revenue in Denmark from 2007 to 2017 (in billion DKK)
- Annual newspaper advertising expenditure in Finland from 2010 to 2017 (in million euros)
- Annual magazine advertising expenditure in Finland from 2010 to 2017 (in million euros)
- Out-of-home advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Net outdoor advertising revenue in Norway from 2008 to 2018 (in million NOK)
- Outdoor advertising revenue in Denmark from 2007 to 2017 (in million DKK)
- Annual outdoor advertising expenditure in Finland from 2010 to 2017 (in million euros)
- Direct advertising spending in Sweden from 2008 to 2018 (in million SEK)
- Net direct advertising revenue in Norway from 2008 to 2018 (in million NOK)
- E-mail advertising spending in Denmark from 2007 to 2017, with a forecast to 2019 (in million DKK)
- Turnover of marketing and advertising companies in Finland in 2016, by activity (in 1,000 euros)
- Distribution of advertising spending in Sweden in 2016, by media
- Year-on-year advertising spending change in Sweden in August 2019, by media
- Monthly advertising spending in Sweden in August 2019, by media (in million SEK)
- Cumulated advertising spending in Sweden from January to August 2019, by media (in million SEK)
- Distribution of advertising spending in Norway in 2018, by medium
- Distribution of advertising and marketing communications spending in Norway in 2018, by media or activity
- Advertising spending in Sweden from 1st quarter 2015 to 1st quarter 2016 (in billion SEK)
- Year-over-year advertising spending change in Sweden from 2nd quarter 2016 to 2nd quarter 2019
- Year-on-year advertising revenue change in Norway from January to October 2017, by media
- Year-on-year advertising spending change in Sweden from January to August 2019, by media
- Advertising expenditure in the United Kingdom (UK) from 2007 to 2012, by platform (in million GBP)
- Year-on-year advertising spending change in Norway in 2018, by medium
- Growth in advertising spending in Sweden in 2018, by medium (compared to the previous year)
- Growth of global advertising revenues from 2015 to 2019, by medium
- Media advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending in Argentina from 2016 to 2019, by medium (in million U.S. dollars)
- Monthly advertising expenditure in Hong Kong from January 2015 to May 2016 (in billion Hong Kong dollars)
- Advertising expenditure in Canada from 2008 to 2015, by medium (in million U.S. dollars)
- Distribution of advertising expenditure in Qatar from 2008 to 2015, by medium
- Advertising expenditure in Singapore in 2015, by medium (in million U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.