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B2B tradeshow lead generation: most effective tactics worldwide 2015

Published by Statista Research Department, Aug 10, 2015
The graph shows the most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015. According to the survey findings, 38 percent of responding B2B marketing professionals believed that networking during tradeshows was an effective marketing tactic.

Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015

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Release date

August 2015

Region

Worldwide

Survey time period

May to June 2015

Number of respondents

626 respondents

Special properties

among B2B marketers

Supplementary notes

Question: "What tradeshow tactics do you find most effective in creating qualified leads?"

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B2B marketingTrade show marketingContent MarketingE-commerce in the United StatesB2B e-commerce in the United States
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