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B2B tradeshow lead generation: most effective tactics worldwide 2015
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B2B tradeshow lead generation: most effective tactics worldwide 2015
Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
The graph shows the most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015. According to the survey findings, 38 percent of responding B2B marketing professionals believed that networking during tradeshows was an effective marketing tactic.
Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
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Description
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More information
The graph shows the most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015. According to the survey findings, 38 percent of responding B2B marketing professionals believed that networking during tradeshows was an effective marketing tactic.
Show more- Show sources information
- Show publisher information
- Release date
- August 2015
- Region
- Worldwide
- Survey time period
- May to June 2015
- Number of respondents
- 626 respondents
- Special properties
- among B2B marketers
- Supplementary notes
- Question: "What tradeshow tactics do you find most effective in creating qualified leads?"
Source
- Show sources information
- Show publisher information
- Release date
- August 2015
More information
- Region
- Worldwide
- Survey time period
- May to June 2015
- Number of respondents
- 626 respondents
- Special properties
- among B2B marketers
- Supplementary notes
- Question: "What tradeshow tactics do you find most effective in creating qualified leads?"
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- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
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- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
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- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
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The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
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- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B e-mail lead generation: most effective tactics worldwide 2015
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B lead generation: incentives offered 2014
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Digital marketing tactics used by U.S. trade show exhibitors 2014
- Trade show lead conversion rate in the U.S. 2015
- Share of trade show leads receiving follow-up in the U.S. 2015
- Leading objectives for exhibiting in the U.S. 2014
- Most effective channels in driving quality B2B leads worldwide 2017
- Effectiveness of content in driving quality B2B leads worldwide 2017
- Trade show lead generation effectiveness in the U.S. 2015
Studies
- Trade show marketing
- B2B marketing
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- De Nationale B2B leadgeneratie benchmark 2016
- E-mail marketing
- Social media marketing
- Influencer marketing
- Content marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- AI use in marketing
- Marketing personalization
- Digital marketing in Sweden
- Digital marketing in Denmark
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
- What did you offer prospects in return for their contact information or lead gen opt-in?
- What is your estimated percentage allocation of marketing spend by channel?
- What are your primary digital marketing tactics?
- On average, what percentage of the leads you collect at trade shows ultimately convert to sales?
- On average, what percentage of leads collected at trade shows receive any sort of post-show follow-up?
- Leading objectives of exhibiting at trade shows in the United States as of fall 2014
- Most effective channels in driving high-quality leads according to B2B marketing professionals in 2017
- Perceived level of effectiveness of selected content assets in driving good-quality leads according to B2B marketing professionals in 2017
- Usefulness of leads generated at trade shows and/or events in the United States in 2015
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