Belgium: content marketing budget, by activity 2018

This statistic displays the distribution of the content marketing budget in Belgium in 2018, by activity. According to the source, the annual content marketing budget in Belgium amounted to 335 million euros. Nearly half of this budget was spent on content production, and just over five percent on measurement and analytics.

Distribution of the content marketing budget in Belgium in 2018, by activity

Characteristic	Share of budget
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Release date

February 2019

More information

Region

Belgium

Survey time period

2018

Number of respondents

487*

Special properties

communication executives

Supplementary notes

The source defines content marketing as: "a marketing approach that is focused on creating and distributing valuable and relevant editorial content to drive strategic business objectives.

Content Marketing includes:

Corporate, brand, product and employee communications

Strives for significant measurable impact

Includes continuous and temporary communications initiatives.

* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.

The source does not specify the exact date of the survey.

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