This statistic displays the distribution of the content marketing budget in Belgium in 2018, by activity. According to the source, the annual content marketing budget in Belgium amounted to 335 million euros. Nearly half of this budget was spent on content production, and just over five percent on measurement and analytics.
Distribution of the content marketing budget in Belgium in 2018, by activity
The source defines content marketing as: "a marketing approach that is focused on creating and distributing valuable and relevant editorial content to drive strategic business objectives.
Content Marketing includes:
Corporate, brand, product and employee communications
Strives for significant measurable impact
Includes continuous and temporary communications initiatives.
* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.
The source does not specify the exact date of the survey.
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MediaSpecs. (February 25, 2019). Distribution of the content marketing budget in Belgium in 2018, by activity [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. "Distribution of the content marketing budget in Belgium in 2018, by activity." Chart. February 25, 2019. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. (2019). Distribution of the content marketing budget in Belgium in 2018, by activity. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs. "Distribution of The Content Marketing Budget in Belgium in 2018, by Activity." Statista, Statista Inc., 25 Feb 2019, https://www.statista.com/statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/
MediaSpecs, Distribution of the content marketing budget in Belgium in 2018, by activity Statista, https://www.statista.com/statistics/978176/distribution-content-marketing-budget-in-belgium-by-activity/ (last visited May 30, 2020)
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