Distribution of the content marketing budget in Belgium 2018, by activity

Distribution of the content marketing budget in Belgium in 2018, by activity

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Sources

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Release date

February 2019

Region

Belgium

Survey time period

2018

Number of respondents

487*

Special properties

communication executives

Supplementary notes

The source defines content marketing as: "a marketing approach that is focused on creating and distributing valuable and relevant editorial content to drive strategic business objectives.

Content Marketing includes:

Corporate, brand, product and employee communications

Strives for significant measurable impact

Includes continuous and temporary communications initiatives.

* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.

The source does not specify the exact date of the survey.

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5

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