Sweden: impact of COVID-19 on newspaper ad revenue 2020

Due to the coronavirus pandemic, four media houses in Sweden stated in a survey to expect a decrease of 41 to 50 percent of their newspaper advertising revenue in April 2020 compared to the same period last year. The same number of media houses expected a similar decrease in advertisement income for the whole year 2020. Two publishers expected a decrease in ad revenue of 21 to 30 percent for April 2020, while just one company expected a decline of 61 to 70 percent for the year 2020.

How much would you estimate the decrease of your advertising revenue for April 2020 and the whole year 2020, compared to the same period last year?

Characteristic	April 2020	Year 2020
Decrease of 21-30 percent	2	-
Decrease of 31-40 percent	3	4
Decrease of 41-50 percent	4	4
Decrease of 51-60 percent	2	-
Decrease of 61-70 percent	-	1
Can not estimate ad development in this uncertain situation	-	2

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Release date

March 2020

More information

Region

Sweden

Survey time period

March 26-27, 2020

Number of respondents

11 respondents

Special properties

Member companies of TU - Medier i Sverige; releases printed and digital newspapers

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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