Digital advertising spending share of media ad spending in Asia Pacific 2015-2020

Published by Leander von Kameke, May 9, 2024
This statistic shows the digital advertising spending share of total media ad spending in the Asia Pacific region in 2015 and 2016 with a forecast to 2020. In 2020, the digital advertising spending share in Asia Pacific is estimated to be approximately 53.5 percent of total media ad spending.

Digital advertising expenditure share of total media ad spending in the Asia Pacific region from 2015 to 2020

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Release date

February 2017

Region

APAC

Survey time period

2015 and 2016

Supplementary notes

* Forecast.

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

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