How consumers find information about food healthfulness U.S. 2018

This statistic shows the results of a survey on where consumers find information about food healthfulness when shopping for healthy food in the United States in 2018. In 2018, 69 percent of respondents stated that they found information about the product's healthfulness on the nutrition facts panel or nutrition label of the food package.

Where consumers find information about food healthfulness when shopping for healthy food in the United States in 2018*

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Source

Release date

January 2019

Region

United States

Survey time period

October 16 to 26, 2018

Number of respondents

971 respondents

Age group

18 to 80 years

Method of interview

Online panel

Supplementary notes

*Percentage of consumers who answered with rating 4-5; "5 = Always".
Actual survey question: "When looking for healthy packaged foods while shopping, how frequently do you use each of the following in determining a product's healthfulness?." (on a 5-Point Scale)

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