Importance of buying "healthy" F&B products among U.S. consumers 2018, by category

Importance of buying "healthy" food and beverage products among U.S. consumers as of May 2018, by category

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Release date

May 2018

Region

United States

Survey time period

May 7 to 11, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Supplementary notes

Results from the full survey have a margin of error of plus or minus 2 percentage points.
Remaining percentage points were for the answer of "Don't know/ no opinion".
The question was phrased by the source as follows: "How much does nutrition/health factors matter when shopping for each of the following?"

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