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Influence of transparency on consumer trust and loyalty in the U.S. 2018

Published by
Nils-Gerrit Wunsch,
Nov 26, 2020
The statistic shows the results of a survey on how transparency factors influenced consumer trust and loyalty in the United States in 2018. In 2018, 86 percent of respondents stated that they would had more trust for manufacturers/retailers providing ingredient definitions beyond labels in the United States.

How transparency influences consumer trust and loyalty in the United States in 2018*

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Release date

December 2018

Region

United States

Survey time period

May 15 to 22, 2018

Number of respondents

2,022 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Percentage of consumers who completely or mostly agreed.

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