Views on employer use of social media targeting male candidates U.S. 2019, gender

Published by Statista Research Department, Jan 14, 2021
This statistic presents perceptions on employer usage of social media advertising to target only male potential candidates according to adults in the United States as of April 2019, by gender. During the survey it was found, that 61 percent of respondents men in the U.S. thought it was inappropriate for employers to use social media advertising to target only potential male candidates. The same was true for 75 percent of female respondents.

Perceptions on employer usage of social media advertising to target only male potential candidates according to adults in the United States as of April 2019, by gender

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Sources

Release date

April 2019

Region

United States

Survey time period

March 31 to April 2, 2019

Number of respondents

1,484 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Employers using social media advertising tools to show job ads only to male users. Do you think the following actions are appropriate or inappropriate?

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