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How big of an influence is social media on your purchase decisions?

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Share of respondents
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Chart type
Datalabels
Share on Social Media
Description Source More information
This statistic presents the influence of social media on U.S. consumer purchasing decisions as of September 2016. During the consumer survey it was found that 42.17 percent of consumers in the United States felt that social media significantly influenced their purchasing decisions.
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Release date
December 2016
Region
United States
Survey time period
September 2016
Number of respondents
1,003 respondents
Age group
18 years and older
Supplementary notes
Values may not add up to 100 percent due to rounding.

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