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Influence of social media on purchasing decisions of consumers in the United States as of May 2018

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Influence of social media on U.S. consumer purchasing decisions 2018 This statistic presents the influence of social media on U.S. consumer purchasing decisions as of May 2018. During the consumer survey it was found that 48 percent of respondents had purchased products or services discovered through social, but only 18 percent had made a purchase directly through social media.
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Description Source More information
This statistic presents the influence of social media on U.S. consumer purchasing decisions as of May 2018. During the consumer survey it was found that 48 percent of respondents had purchased products or services discovered through social, but only 18 percent had made a purchase directly through social media.
Show more
Release date
September 2018
Region
United States
Survey time period
May 2018
Number of respondents
1,046 respondents
Age group
18 years and older

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