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C2C sellers penetration rate in Russia 2017-2019, by region

Penetration rate of consumer-to-consumer (C2C) vendors* in Russia in 2017 and 2019, by federal district

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Release date

October 2019



Survey time period

2017 and 2019***

Age group

18 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Absolute estimates for the number of C2C sellers and C2C buyers are calculated on the basis of the weighted online survey data (representative of the Internet audience) and Mediascope data on the Internet audience size (75.3 million users).
** The source does not provide penetration rate data in Far Eastern FD in the updated reports.

*** Methodology:
April 2017: 1,600 questionnaires.
March 2019: FOMnibus; 1,519 questionnaires.

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