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Preferred online marketplaces of U.S. sellers 2020

During a January 2020 survey of online sellers in the United States, it was found that eBay was the most popular marketplace with a total score of 6.53 on a 10-point scale. Results were based on four key areas – profitability, customer service, communication and ease of use, and sellers were also asked if they would recommend the marketplace as a selling venue. Global e-commerce platform Amazon ranked seventh.

Online marketplaces

Digital marketplaces are a popular online shopping option. While many brands and online retailers offer their products through their own websites and platforms, online marketplaces provide smaller businesses and micro-sellers with the means to sell their products without spending time and money maintaining their own selling platform. As of the fourth quarter of 2018, the most visited online marketplace in the United States was Amazon, which accounted for of 56 percent of segment site visits.

Marketplace spotlight: Etsy

Launched in 2005, Etsy is an New York-based online marketplace which expanded to several international markets in the early 2010s. In 2019, more than 2.5 million sellers sold goods through the Etsy ecosystem, up from 2.1 million in the previous year. In the fourth quarter of 2019, the platform’s global gross merchandise sales (GMS) amounted to 1.66 billion U.S. dollars. Some of the best-selling categories include stickers, hand-made kids clothing, jewelry, crafting materials and home décor.

Most popular online marketplaces according to online sellers in the United States as of January 2020

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Release date

February 2020


United States

Survey time period

January 2020

Special properties

among EcommerceBytes users; wider industry metrics may vary

Method of interview

Online survey

Supplementary notes

Results were calculated on scores in the area of profitability, customer service, communication, and ease of use.

Survey data is based on "thousands of responses".

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Statistics on "Online marketplaces"

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