Online beauty brand discovery channels among global buyers 2019

Social media is a significant discovery channel for beauty brands worldwide. During a first quarter 2019 survey, 37 percent of responding global beauty buyers stated that they typically found out about new beauty brands or products via ads on social media and 33 percent stated that recommendations or comments on social media also led them to discover beauty products.

Online beauty brand discovery channels among beauty buyers worldwide as of 1st quarter 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2019



Survey time period

Q1 2019

Number of respondents

40,327 respondents

Age group

16 to 64 years

Special properties

who have purchased beauty products or makeup/cosmetics in the last month

Supplementary notes

Original question: "How do you typically find out about new brands and products?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Beauty and personal care e-commerce in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.