Share of digital in media advertising spending in France 2010-2018

This graph illustrates the percentage of digital strategies within media advertisement spending in France from 2010 to 2018. This share has increased over the years, from less than 20 percent in 2010 to almost 40 percent in the first half of 2018.

Share of media advertising expenditure dedicated to digital advertising in France from 2010 to 2018

Share of expenditure
H1 201839.2%
201734.4%
201631%
201527.6%
201425%
201322%
201219%
201118%
201016%
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Source

Release date

July 2018

Region

France

Survey time period

2010 to 2018

Supplementary notes

Figures for years 2010 to 2017 were previously published by the source.

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