Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Number of accounts in millions
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
About This Statistic

This statistic gives information on the global number of active Amazon customer accounts as of the first quarter of 2016. As of the last reported period, Amazon had 310 million active customers. Amazon is one of the leading online retail platforms worldwide, offered users not only a global shopping experience but many value-added services.

In fact, the many benefits of the Amazon Prime membership are among the main reasons for users in the United States to join in the annual subscription service. For the majority of users, the free 2-day shipping is the main attraction, but many users also appreciate digital services such as the unlimited instant streaming of video and audio content across many platforms, as well as exclusive promotions and discounts. In July 2015, Amazon celebrated its 20th anniversary by offering flash sales for Amazon Prime customers worldwide – a solid marketing tactic, as 38 percent of internet users in the United States were living in a household with an Amazon Prime subscription as of December 2015. Prime users are also especially active Amazon customers, with a higher spending average than non-Prime users. U.S. affluents are also particularly likely to have an Amazon Prime subscription – as of January 2016, almost half of affluents in the United States were Amazon Prime members.

In 2015, Amazon's annual net revenues amounted to over 107 billion U.S. dollars, marking its most successful financial year yet. The majority of revenue was generated via the sales of electronics and other products, with media and Amazon Web Services slowly increasing in business volume in recent years.

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Amazon"

  • Company overview
  • Benchmark
  • User demographics and behavior
The most important statistics
  • Digital media
  • Amazon Web Services

Related Studies: Available to Download in PDF or PPTX Format


All Information
in one Presentation


Everything On "Amazon" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions