C-store beverage purchase frequency in the United States in 2019, by generation
Millennials were the generation most likely to be frequent convenience store beverage shoppers in the United States according to a recent survey. In 2019, 87 percent of Millennial respondents indicated that they shopped at c-stores once a week or more for beverages. In comparison, only 54 percent of Baby Boomers indicated that they did the same.
