Media usage for shopping inspiration in Finland 2017-2019

Published by
D. Tighe,
Nov 27, 2020
58 percent of Finnish consumers were inspired online to go shopping in 2017 and 2019. As of 2019, the share of respondents amounted to 58 percent, which was a decrease since 2017. The share of shoppers, inspired by social media grew significantly, from nine percent in 2017, to 30 percent in 2019.

Media usage for shopping inspiration in Finland in 2017 and 2019

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Sources

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Release date

September 2019

Region

Finland

Survey time period

2019

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The source provides the following additional information: Millennials < 35 years old
Generation X 35-55 years old
Baby Boomers 55+ years old

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