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Share of individuals planning to shop on Black Friday in Denmark 2018-2019

Published by D. Tighe, Oct 16, 2020
The share of online shoppers who planned to shop on Black Friday increased slightly from 2018 to 2019, reaching 35 percent in 2019. In contrast, eight percent of the interviewed consumers had shopped on Black Friday before, but did not plan on repeat it in 2019.

Do you plan to shop on Black Friday?

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Source

Release date

November 2019

Region

Denmark

Survey time period

2019

Number of respondents

1,223*

Supplementary notes

This question was phrased by the source as follows: "Forestiller du dig, at du vil købe Black Friday tilbud i år?"

*The number of respondents in 2019.

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