Yearly sales change on Black Friday among enterprises in Denmark 2019

More than half of Danish webshops expected to have higher sales on Black Friday in 2019, compared to the year before. 43 percent of the enterprises expected their sales to increase by at least 25 percent.

How do you expect your sales to change on Black Friday in 2019, compared to 2018?

Share of webshops
Decrease5%
Same31%
Increase (at least 25 percent)43%
Large increase (at least 50 percent)9%
Increase enormosly (at least 100 percent)2%
Do not know10%
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Source

Release date

November 2019

Region

Denmark

Survey time period

2019

Special properties

Webshops

Supplementary notes

This question was phrased by the source as follows: "Hvordan forventer du, at jeres salg Black Frida bliver ift. 2018?"

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