Air pollution news influence on online shopping South Korea 2018, by type

This statistic presents the influence of air pollution news reports on consumer spending online in South Korea in 2018, by retail type. That year, large online shopping malls saw an increase of around six percent in their credit card sales on days with many reports about air pollution, compared to other days.

Influence of air pollution news on consumer spending online in South Korea in 2018, by retail type

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Source

Release date

April 2019

Region

South Korea

Survey time period

2018

Special properties

based on nine millions of Hana credit card sales

Supplementary notes

*"Difference in card spendings" is the sales on the day when the amount of fine dust-related news corresponds to the top 50% of the year divided by sales on the day when the amount of news related to fine dust is the bottom 50%.

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