Social media use for shopping inspiration in Finland 2019, by platform and generation

Facebook was the largest source of inspiration among all generations in Finland in 2019. It was an inspiration among 60 percent of Baby boomers, 65 percent of Generation X, and 51 percent of Millennials.

Social media use for shopping inspiration across generations in Finland in 2019, by platform and generation

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Sources

Release date

September 2019

Region

Finland

Survey time period

2019

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The source provides the following additional information: Millennials < 35 years old
Generation X 35-55 years old
Baby Boomers 55+ years old

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