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Online and store shopping types distribution in Finland 2019, by generation

In Finland in 2019, webrooming was the most common shopping type among Millennials (49 percent) and the Generation X (51 percent), whereas the most common type among Baby Boomers was store shopping (44 percent).

Online and store shopping types distribution in Finland in 2019, by generation

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Sources

Release date

September 2019

Region

Finland

Survey time period

2019

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

The source provides the following additional information: Millennials < 35 years old
Generation X 35-55 years old
Baby Boomers 55+ years old

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Statistics on "E-commerce in the Nordics"

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