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Mobile reading monthly unique devices in China 2017-2018

As of December 2018, there were over 462 million monthly unique mobile devices accessing the e-reading apps in China, indicating a penetration rate of 34.3 percent. Chinese mobile users spent a total of three billion hours on online reading, around 26 billion minutes more than in December 2017.

Number of monthly unique mobile devices in the e-reading industry in China from March 2017 to December 2018

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Source

Release date

March 2019

Region

China

Survey time period

March 2017 to December 2018

Supplementary notes

The data are based on daily software under iResearch mUseTracker's monitoring of four million mobile devices and communication monitoring of over 100 million mobile devices.

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