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Mobile internet reading monthly usage time in China 2017-2018, by type

Online reading has become more popular in China. Chinese mobile users spent a total of over three billion hours on online reading in December 2018, around 26 billion minutes more than in the same period of the previous year. The number of monthly mobile unique devices in the online reading sector exceeded 394 million. The animation, humor, and audiobook sectors made up together a hundred million unique devices.

Time spent by mobile users per month on internet e-reading in China in December 2017 and December 2018, by type

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Release date

March 2019



Survey time period

December 2017 to December 2018

Supplementary notes

The data are based on daily software under iResearch mUseTracker's monitoring of four million mobile devices and communication monitoring of over 100 million mobile devices.

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